Newsfeeds

Business Know-How Newsletter. Ideas to market and manage small businesses.

• Uncover Your Hidden Markets
  Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in these hidden market segments.

  
  

  
  
  
  
• 10 Essential Rules for Succeeding in Your Own Business
  What does it take to start and succeed in business? Although there is no one answer that fits all businesses, there are a number of practices followed by successful, happy business owners. No matter what you sell, you'll be ahead of the game if you live by these ten rules for succeeding in your own business.

  
  

  
  
  
  
• Sky high interest rates? Here's one solution.
  You just got a notice from your credit card company saying your interest rate has been doubled or worse. If you owe a large balance on that card, it's going to make your payment go up significantly. How are you going to handle the financial crisis that's going to cause?

  
  

  
  
  
  
• A CAN-SPAM Refresher Course
  Remember the CAN-SPAM Act, enacted in 2003? Neither do many email marketers, if the amount of spam clogging email boxes each day is any indication. Here's a quick review of the CAN-SPAM rules.

  
  

  
  
  
  
• 8 Ways To Cut Mailing and Shipping Costs
  Mailing a letter or two isn't going to break your budget, but if you send out hundreds of letters a month or ship products to your customers, your shipping and postage costs can take a chunk out of your bottom line. Here are eight things you can do to reduce your mailing and shipping costs.

  
  

  
  
  
  
• 10 Tie-Died and True Marketing Lessons from the Grateful Dead
  Viral marketing and social networking have arrived on the scene after a long, strange trip indeed. The Grateful Dead were much more than a bunch of rock-and-roll geniuses; they were pioneers of the digital age marketing landscape. Get ten of the lessons in this excerpt from Marketing Lessons from the Grateful Dead.